This is a flat view of a mindmap.
You may prefer to switch to
a tree view,
a mindmap view, or download the original file
and edit it with Freeplane
or FreeMind.
This is a tree view of a mindmap.
You may prefer to switch to
a flat view,
a mindmap view, or download the original file
and edit it with Freeplane
or FreeMind.
This is a mindmap (sort-of), displayed with a java applet.
You may prefer to switch to
its flat view,
its tree view, or download the original file
and edit it with Freeplane
or FreeMind.
Designing
for the Social Web
check Amazon reviews before any purchase
2. AOF method
(pages 21-40)
Activities
Focus on your primary activity
by excelling at single activity
I rule!
Service | Goals | Activities | Tasks |
---|---|---|---|
Amazon |
Procuring basic goods | Shopping |
Add product to shopping cart, perform a product search, comparing products |
Netflix | Entertainment | Renting movies |
Rating movies, adding a movie to the queue, dicussing movies |
Monster | Making money | Finding a job |
Searching for a job, sending a resume |
Basecamp |
Getting work done on time |
Managing a project |
Adding milestones, delegating tasks to others |
what people does vs people's opinions
Objects
Identify your social objects
social networks consist of people who are connected by a shared object
Features
Choose your core feature set
remember: core!
3. Authentic Conversations
(pages 41-64)
socialmedia improves amplifies opinions
4. Listen, internalize,
and respond thoughtfully
7. Form a partnership
with your customers
8. Make authentic conversation a mandate
for all people who touch the software in any way
2. Get attention by
focusing on a
specific community
10 Ways
Flickr
Builds Communities
2. Enforce. Let the community help set
standards and policies for appropriate behavior—then enforce them
4. Design for Sign-up
(pages 65-94)
specific questions
about what your software can do
communicate the capabilities of the software
allow a person to decide if the software is right for them
answer any outstanding questions people have about the software
confirm or refute any preconceptions people have about the application
get people actually using the application to get stuff done
let people connect with any other people who they might collaborate or work with
give people an idea of the type of relationship they’ll have with you
answer
the basic inquiry
questions
describe what it is
show how it works
explain why
focus on benefits, not features
Who is it for?
When can I use it?
Where? Where can I use it? Is there a mobile version for using on the road?
ask only for the information that is absolutely essential
5. Design for Ongoing Participation
(pages 95-124)
why/how
enable identity management
emphasize the person's uniqueness
leverage reciprocity
yelp's it's your turn to be a critic
allow for reputation
promote a sense of efficacy
provide a sense of control
Schneider: privacy is more about control than about secrecy
confer ownership
enable having fun
6. Design for Collective Intelligence
(pages 125-142)
regulate
input flow!
barriers
of entry
7. Design for Sharing
(pages 143-162)
8. The Funnel Analysis
(pages 163-177)